no bogey guarantee
what is kraken golf?
the journey: From Fortune 500 Digital Strategist to Golf Industry Disruptor
I started my career at the height of the internet boom, drawn to the challenge of understanding how Fortune 500 companies built their digital empires. I worked for the largest digital marketing company in the world, where I implemented eCommerce platforms for major brands striving to differentiate themselves in highly competitive industries. I was immersed in the world of disruptive strategy—watching industry leaders either evolve or get left behind.
But over time, I wanted more than just building for others. I wanted to create.
Golf had always been a passion of mine, and I saw an opportunity to fuse my love for the game with my entrepreneurial drive. I launched my first venture, NXT18 Golf, designing CNC-milled golf belt buckles from billets of aluminum. My first machine? A hobby-level drill press that I hacked into a CNC mill. I started crafting, sharing my designs, and building an audience of collectors who weren’t just interested in golf accessories—they were drawn to the artistry behind them.
That was my moment of realization. This wasn’t just a side project. This was my calling.
Betting on myself
The biggest risk I ever took was going all-in on Kraken Golf. I bought two industrial-grade CNC mills—machines that cost more than most cars—and had zero formal training on how to use them. My education? YouTube and relentless trial and error. Patience. Obsession. Dedication. Those were my teachers.
But my background in digital marketing gave me an edge. I knew how to build an audience. I knew how to turn a niche into a movement. Kraken Golf wasn’t just about making ball markers and divot tools—it became a brand that disrupts tradition.
The Balance Between Artist & Entrepreneur
At my core, I am both an artist and a business strategist—and sometimes, those two mindsets clash. My MBA-trained brain constantly seeks scale, efficiency, and growth. But my artistic side fights for exclusivity, craftsmanship, and the story behind each piece. Kraken Golf sits at the intersection of functional art and high-performance gear. Every item I make is crafted to be used on the course—not just admired on a shelf.
I create for two types of golfers:
The Collectors – They crave exclusivity. They want something no one else has.
The Players – They want premium gear that’s bold, different, and functional on the course.
Disrupting Tradition & The Future of Kraken Golf
Golf is a sport steeped in tradition—but tradition is not my lane. I don’t make the same plaid, conservative accessories that have dominated clubhouses for decades. I create for the golfer who already has everything—except what I provide.
Kraken Golf is loud. It’s bold. It’s culture-driven. My designs are inspired by music, streetwear, art, and everything outside of golf. If every other brand is playing it safe, I’m taking a different shot.
Over the next 5-10 years, my mission is to scale the brand without losing its soul. I will always craft special releases with my own hands—that’s the heartbeat of the business. I refuse to become just another golf brand churning out mass-produced accessories.
I have a reputation...
i share it below gladly!
functional art for your collection and the golf course
